Press Releases, Pitches, LinkedIn Posts
Executed targeted media outreach initiatives to secure high-impact press coverage and cultivate lasting relationships with key media stakeholders
Developed and pitched strategic story angles to relevant journalists, generating media coverage that authentically represented each client's brand identity and messaging framework
Conceptualized, launched, and managed a client newsletter program from inception through distribution, overseeing weekly content development and maintaining client communication to ensure strategic alignment
Identified and leveraged strategic media opportunities to strengthen client brand positioning across relevant platforms
Monitored and documented press coverage for assigned clients across multiple media platforms, maintaining comprehensive records through a detailed reporting infrastructure
Produced weekly LinkedIn content tailored to each client's unique voice, ensuring posts met brand standards and exceeded client expectations for messaging consistency